Betty Crocker the 300 calorie comfort food [electronic resource (eBook)] : 300 favorite recipes for eating healthy every day.
Eat healthfully and monitor calories the easy way while enjoying the foods you love. You'll find all your comfort-food favorites here, from pizza and lasagna to burgers and tacos, all in healthful, portion-smart versions that don't sacrifice great taste. Following a fad-free approach to eating well,...
|Corporate Author:||OverDrive Inc.|
|Other Authors:||Crocker, Betty.|
New York :
Houghton Mifflin Harcourt,
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Eat healthfully and monitor calories the easy way while enjoying the foods you love. You'll find all your comfort-food favorites here, from pizza and lasagna to burgers and tacos, all in healthful, portion-smart versions that don't sacrifice great taste. Following a fad-free approach to eating well, recipes like Healthified Chicken Tortilla Casserole and Mushroom Stroganoff use real, everyday ingredients that are easy to find. And with every dish 300 calories or less per serving, Betty Crocker makes it simple to stay on track, with calorie counts clearly marked for all recipes and full nutritional information, as well as guidance on determining your daily calorie number, right-sizing food portions, curbing the urge to snack, and setting realistic expectations.
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In 1924, Betty Crocker was on a local Minneapolis radio program called "Betty Crocker Cooking School of the Air." The response to the show was positive and it joined the NBC network lineup in 1927. Over the next quarter century, The Cooking School "graduated" more than one million listeners. During the Great Depression, Betty Crocker found ways to help families maintain an adequate diet with low wages and relief foods. In the 1930's and 1940's, Betty Crocker published the meal-planning booklet "Meal Planning on a Limited Budget" and used the booklets and the radio to provide helpful hints to homemakers to make the most of war rationed foods.
In 1945, Betty Crocker was pronounced the "First Lady of Food," in a survey of best-known women in America, following First Lady Eleanor Roosevelt. In 1947, the Betty Crocker Ginger Cake mix was introduced and the name was transformed into a brand name distinguishing a nationally distributed family of products. The growing line of baking mix was an instant hit. In the 1950's, the red spoon logo appeared on the cake mixes and became one of the most recognized brand logos in the world and is a symbol of quality, convenience and reliability. It was also during this time that Betty Crocker moved on to television, hosting her own programs and appearing on many others.
During the 1950's, families were growing and needed new recipes to prepare in their suburban kitchens. Of course, Betty Crocker met that need with the first cookbook, which was followed over the years with over 200 cookbook titles and countless small format recipe magazines. The Betty Crocker Cookbook has reached an 8th edition and has sold over 27 million copies, which makes it the all time best selling cookbook in the world.
There are eight Betty Crocker kitchens, which represent different parts of the American cultural tradition: the Arizona desert, California, Cape Cod, Chinatown, Hawaiian, Pennsylvania Dutch and Williamsburg. Professional home economists work in the Betty Crocker Kitchens to develop and test recipes, work with new products, and develop time saving techniques that help families cook and bake smarter. There are three camera kitchens that are used to create beautiful food photography for use in the cookbooks, magazines and recipe cards.
(Bowker Author Biography)